Taper

Agency: Paloma
Client: Institchu
Year: 2023 - 2024
Role: Design Lead

Made to measure, made easy.

Taper provides industry-leading, end-to-end made to measure technology that provides a seamless experience for Tailors and their customers.

I worked alongside the Taper team to create an intuitive and extendable made to measure platform, that tailors love.

Refining a design language

The Taper platform had been quickly built as an MVP, and there was room for improvement and refinement across the board. I introduced the following design principles to help guide the way:

Efficient

Make it fast and easy for tailors to create garments, place orders, and track shipments.

Focussed

Creating garments is an involved process, every detail matters. Clear page layouts, alongside using colour and hierarchy to present important information means tailors never miss a thing.

Unified

The Taper platform holds a vast collection of tools and functionality. By ensuring all these tools use the same UX patterns and visual direction, users are never lost or surprised.

Pushing the Taper brand

The existing Taper brand was bright and colourful, but was a little out of place in the world of fashion and tailoring.
With limited time, I opted to reduce the bright yellow to an accent and introduce a serif font for larger headings.

Introducing this into the Taper website and marketing materials pushed the brand as a legitimate player in the world of made to measure.

Netlogix

Unlocking efficiency in logistics.

Bakkt

Make the most of your digital assets.