I had the opportunity to design something pretty out of the ordinary - a hotdog stand brand!
Happy Hotdogs was looking for a brand presence to help them showcase what they were all about - making people happy with hotdogs! It was a really fun process, here are some of the concepts and explorations:
We really quickly landed on the ketchup and mustard colours, and a playful illustrative style.
We landed somewhere in between an illustration and a brand mark, overall it fit the bill of not being too serious and still being identifiable.
