ChainCraft have been specialising in high quality, stylish chain screens since 2005.
I created a new identity for ChainCraft, as their original branding was not relevant or usable. By understanding their target audience and point of difference, I began to research, concept and develop my ideas.
The outcome was a clean, simple and usable at a range of sizes. By using a gold colour we created a feeling of quality, which can be replaced with gold embossing on printed material.
Thin, light typography has been used to keep the design elegant and balanced. A minimal brand mark representing an individual link of the chain provides a unique and memorable aspect to the Chaincraft logo.
The Chaincraft brand was paired with a single page website showcasing their range and colour types.
